Descriptive research dissertation

Descriptive research is a term used to describe many types of survey research that are undertaken by marketing researchers to understand customer perceptions, judgments, and intentions. Common types of descriptive research studies include buyer-behavior studies, brand perception studies, customer segmentation studies, customer satisfaction studies, lost-customer studies, advertising evaluation studies, and employee attitude and satisfaction studies. We describe the key considerations that guide the design of a descriptive study such as survey method (., phone versus mail versus email), cost, and data analysis technique. We also provide a brief overview of key analyses that can be undertaken to gain insights from survey research.

Descriptive research dissertation

descriptive research dissertation

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