Consumerism, the concept that an increasing consumption of goods is greatly beneficial to the economy was an intentional shift from product utility to desires. The origin of a consumer society as we know it today can be traced back to 18th century England. With the advent of the Industrial Revolution, the availability of consumer goods greatly increased and for the first time consumers could choose to purchase goods because they wanted to rather than out of need. The rapid expansion of the advertising industry in the 1920s—when American corporations began linking mass-produced goods to unconscious desires—dramatically changed patterns of consumption around the world. Automobiles, television sets, clothing, and household appliances became widely used to express cultural values, and began to take on meaning and shape lifestyles. Consequences of mass consumption include severe environmental degradation, conflict over limited resources, health issues, unsustainable personal debt, and more.
With an emphasis on the word "favor," her response is likely to be for the President's missile defense system. With an emphasis, instead, on the word "effectively," her remark is likely to be against the President's missile defense system. And by using neither emphasis, she can later claim that her response was on either side of the issue. For an example of the Fallacy of Accent involving the accent of a syllable within a single word, consider the word "invalid" in the sentence, "Did you mean the invalid one?" When we accent the first syllable, we are speaking of a sick person, but when we accent the second syllable, we are speaking of an argument failing to meet the deductive standard of being valid. By not supplying the accent, and not supplying additional information to help us disambiguate, then we are committing the Fallacy of Accent.